THE BERWICK-ON-TWEED SYNDROME

Berwick-on-Tweed is a small town on the England-Scotland border, acknowledged as the poorest town in England, with annual wages nearly half of the national average. Yet the town is now booming, with business up by 30%, reports the Sunday Express.*

The reason?
The demise of such retail giants as Woolworths and Shoe Zone has left the way open for small shops and businesses to reintroduce the old virtues of personal service and value for money not only to the good people of Berwick-on-Tweed, but to a much wider audience.

The relevance of this surprising result in the face of universal gloom and despondency is clear and the Costa del Sol and its golf tourism industry could well take notice. When money is tight, shrewd customers realize that “saving” a few euros in exchange for receiving shoddy goods and service is no saving at all. But the feel good factor derived from securing excellent service, quality products and value for their hard-earned cash ensures that they come back for more.

When Golf Leisure Breaks was established in the early nineties to organize holidays for travelling golfers, the aim was to produce personal, friendly and efficient service and that aim is the same today. As a result, our clients return again and again, knowing that an enjoyable experience is assured If you would like to return to tried and proved values, why not join them? Just call Julie on 952 582 943.

Tags: England, Golf Leisure Breaks, Scotland, Sunday Express