LACK OF ATTRACTION

According to a report in last week’s edition of the “Sur in English”, the Junta de Andalucía is to spend 6 million euros on a plan to entice senior citizens from the most recent countries to join the European Community, to visit Andalucía during the quiet winter months. How commendable. However, over the past 20 years, more than a billion euros have been invested in creating arguably the best resort golf destination in the world, with more than 50 golf courses having been created in the 90 kilometre stretch between Málaga and Gibraltar. This investment by entrepreneurs and property developers offered a new lease of life to the Costa del Golf during the winter season, not to mention ongoing investment in marketing the “Costa del Golf”.

Yet the contribution from the Junta and the Costa del Sol Tourist Board is almost non-existent. During televised European Tour events, we see countries such as Portugal, Ireland and even Greece advertising regularly, while Andalucía relies on the ever loyal Miguel Ángel Jiménez wearing his golf shirts with “Andalucía” printed on the back.

Tags: Costa del Golf, Costa del Golf Page, Costa del Sol, Gibraltar, Junta de Andalucia, Malaga, Spain, Sur in English